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Ubisoft’s interactive video ad inside Tap Tap Revenge sells Assassin’s Creed II 24 weeks 6 days ago

In an effort to sell its Assassin’s Creed II console game, publisher Ubisoft has tested out the latest interactive video ad format that AdMob unveiled last October.  More specifically, Ubisoft embedded an interactive video player inside Tap Tap Revenge 3, an iPhone rhythm game by Tapulous, one of the premium AdMob partners.
The commercial played while [...]

AdMob injects interactive video ads inside iPhone apps 41 weeks 5 days ago

Mobile advertising firm AdMob announced Tuesday interactive video adverts for iPhone apps. A new video ad unit that advertisers can inject inside an iPhone app contains a dedicated video player with programmable buttons allowing consumers to engage with interactive campaigns without leaving the video player, open App Store and iTunes Store items, and more.
Advertisers can [...]

AdMob launches interactive video ad unit for iPhone (BtoB Magazine) 41 weeks 2 days ago

San Mateo, Calif.and#8212;Mobile display ad provider AdMob Inc. has introduced a new interactive video ad unit for Appleand#8217;s iPhone.

AdMob brings interactive video ads to iPhone (CNET) 41 weeks 5 days ago

The mobile ad firm, poised to become part of Google, says the first ads for the iPhone and iPod Touch are set to run this week.